Typical BFCM strategies focus on site-wide sales and short-term gains, leading to a surge of one-time customers at best, and at worst, a logistical headache that can negatively impact brand value.

We're shifting this with a new approach to BFCM that is designed to put your brand at the fore and add value long after the sales period is over.

In partnership with Shopify and Klaviyo, The Working Party presents: Rethinking BFCM: Peak Period Growth Beyond the Discount Trap.

Featuring LEO LIN and Alpha-H in an afternoon at Sydney's Chin Chin, we'll hear a panel discussion exploring how to reimagine BFCM strategies for sustainable growth. 

You'll receive actionable insights on:

• Alternative discounting strategies
• Unique customer experiences
• Targeted retention campaigns

After the panel, engage with other retailers to share thoughts and insights while enjoying drinks and floating canapés throughout the afternoon.

This is a retailer only event. Places are limited.